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Artist information:
Mark Heckman
sparta, mi

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Mark Heckman is showing at:
CBS Outdoor Billboards Pearl St & US-131 CBS Outdoor Billboards Pearl St & US-131
Pearl St. and US-131
Grand Rapids, MI 49503
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Mark Heckman
Artist bio: Mark Heckman is an example of an artist whose methods disprove the conventional perspective that art must possess the stamp of museum or gallery approval to be validated. Heckman believes that art has the responsibility, not just the power, to speak to the masses. His influence, as a result, reaches far beyond any cultural "authority." It is, in fact, the common people to whom his work most directly speaks.

There should be no surprise that the billboard canvas has become the preferred modus operandi for Heckman and his messages of social, political and environmental importance. Heckman's billboards bullet the sky, like satirical salvos fired at social and environmental villains. His targets have included racism, AIDS, and homelessness as well as recycling, deforestation, and the greenhouse effect. No issue is safe from Heckman's sights.

Featured in both Time and Newsweek by the age of 27, Heckman has captured the public's imagination through TV, radio and print media.
Artist statement: Dental hyjinks: The tooth fairy returns to the first city to fluoridate its drinking water (Grand Rapids) and creates a billboard campaign, along with a performance piece and multimedia extravaganza.
About the work:
Title: Tooth Fairy/mammoth molar monument

Art form: 2-D, Internet / Interactive, Performance

Medium: acrylic on billboard

Year created: 2009

Description of work: A media extravaganza including billboard artwork, performance piece, and Internet/interactive.

Work statement: Artistic campaign to commemorate Grand Rapids being the first city to fluoridate its water, a decision which strengthened teeth and helped prevent dental decay.

Technical details:
Work width: 576 inches
Work height: 168 inches
Work depth: 12 inches
Required venue ceiling: 1000 inches
Required venue door height: n/a
Required venue door width: n/a
Required wall linear footage: 672 ft.
Required venue square footage: n/a
Additional considerations:
Audio/video needed: No
Electrical needed: No
Lighting needed: No
Internet access needed: No
Ground floor access needed: No
Indoor space needed: No
Outdoor space needed: Yes
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